Archana Kharkwal cautions aspiring Innovators, about the malevolent fraudsters that exist in Digital marketing area.

During my journey of Innovate India, I come across with two major problems of Startups. One is funding and another thing is good promotion. I’ve already written many things about investment strategies today in Innovate India I’m giving you some tips on making an effective promotional film and the power of social media platforms to promote it.
Social media is a strong tool for promotion but it is overcrowded and we are not aware of the right approach for the same. We are more concern about social media likes and subscription but how the claimant generating, it is hard to understand for it. Always remember no promotion is always better than the fake promotion. Right content and the right approach is very important for a successful promotional exercise. Today the record says an average Indian is spending 200 minutes per day and in coming years this time spend will see a great rise. In such a scenario attention span is at its lowest and one must focus on effective and short ways to get registered
A Picture worth thousands of words then video worth Millions
A picture says a thousand words! Surely when this proverb came into existence videos were not there. Now the time has changed and needs to reach the whole world is far greater than ever for all big or small business houses. Videos are the most promising promotional strategy for all kind of promotional tasks. Whether you are running an NGO, startup, moment or anything else which required reaching the target audiences you need to have a good promotional plan and a good film or a series of ‘effective’ films can help you to achieve this target successfully.

How to reach the audience effectively?

You must have seen mean short films or documentaries which many of the time touches you and increase your interest level for a particular product or project. First of all a good demographic and psychographic research is very important for producing a good film. You can take help of genuine professional companies for the same.
Here the teams of professionals, study your target audience and then plan the content of the film accordingly. If you are making generic films which are interesting for all kind of viewers, then it would also be a good strategy. For eg. You can create a general short film on some subject of prime importance and showcase your company or product in the small part it gives you a great reach.
You can also get associated with popular you tubers or Facebook pages for the same. There are many examples where startups are promoting themselves with popular motivators on YouTube.

The need of the Digital Marketing Startups

Not only India but Digital Marketing has a strong scope worldwide. But the scope is only for those who have sound knowledge of it. Few people know how to run “Google Ad word” and “Facebook Promotions. And they proclaim themselves as Digital Marketers.
But actually, Digital Marketing is beyond these. With time and increased number of Smartphone and Internet users, almost everyone is on the Internet. And through Digital Marketing you could easily connect with them. According to a source: Till the Year 2020, India needs 20 Lakh Digital Marketing Professionals and till date on Few thousand exists. (Actual Digital Marketing Professionals). So Yes, there is a strong need and scope of Digital Marketing Agencies, Professionals and Startups in coming time.

Beware of the Fraudsters

Investments in digital marketing are on the rise and expected to reach $300 billion in 2020. However, media experts insist that 30 percent of the investments are not seeing the light of day due to the murky digital marketing ecosystem.
Clearly, there is a need to track genuine ad views in a fool-proof manner. There is an onslaught of bad inventory in the system. Fraudsters have been able to get away with it because there is no end-to-end tracking that is being done, either by businesses or agencies. The fraud is typically carried out by creating fake ad traffic using content-scraping websites or other environments, getting bots to click on the ads, launching ads outside of a user’s view, or creating other fictitious mechanisms to deliver advertisements that are not seen by consumers.

Investments in digital marketing are on the rise and expected to reach $300 billion in 2020. However, media experts insist that 30 percent of the investments are not seeing the light of day.

Choose the service provider wisely

New saying is that you throw a stone in India and it will fall on the roof of a digital marketer. Every next guy is claiming to be into digital marketing but as a client, you should make sure that the people you are looking for your promotions should not work on the above mentioned fake strategy of post likes and claims of reaching the many numbers of people.
You shouldn’t pay them complete money in advance. You must focus on the outcome of the promotional activity. The best way to ensure you establish a partnership with an agency that will produce results is to find one that has a good track record of doing just that. Established digital marketing agencies should be able to show you some of their past work, and how they were able to work together with a company to achieve its goals. Obviously, an agency that can tout itself as award-winning or has an impressive client list of big brands will be the most attractive, but this doesn’t necessarily make them the best fit for your business.

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